The "Official" Watch Thread and all Things Horological

I saw recently that Richard Mille is estimated to be the 6th largest Swiss watch brand by revenue, at around 1.7B Swiss Francs, or about $3B CAD. They have by far the highest average revenue per watch at almost $500,000/ea CAD, which is roughly double the next most expensive brand. Only the heavy hitters like Rolex, AP, Patek, Omega and Cartier are bigger by annual revenue, and Richard Mille are bigger than both Seiko and Citizen by a fair margin.

I don't get it under any circumstances, but obviously people with cash to burn do...
 
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