I was thinking the same, but then I checked the Ninja 1000 (likely it's closest competition) and that retails at $14k even.
VFR definitely looks good
Speaking as a former owner of a 2011 Ninja 1000, there is no way in a million years I would ever choose a VFR800 over a Ninja 1000 at the same price. If Honda wants to sell a mildly re-hashed version of a popular touring bike, fine, nothing wrong with that - but they have priced the bike as a clean sheet design which it is not