Suzuki as a company has huge sales volume of small cars in India and throughout Asia, but they haven't connected well with the American market, and there is plenty of evidence that the US auto distribution side was poorly managed (from Japan). It is only the US auto distribution that is going bankrupt. This is a separate corporate entity from Suzuki in Japan. Suzuki Canada - which is another separate corporate entity - claims that they will continue selling cars in Canada, although I suspect that given their low sales volume and with no longer being able to piggyback Transport Canada certification on top of US EPA and DOT certification, they are going to have trouble introducing new products in the future ... it will cost them a fair bit per vehicle. If the distribution-network issues really are originating from Japan, it's a fair guess that the same sorts of issues affect how Suzuki Japan looks after Suzuki Canada, which means they had better shape up, or else. Suzuki plans to continue with the powersports division in both Canada and USA.
You can't tell dealers what they have to sell and how many of each and at what price. People have to actually want to buy the product and open their wallets, and you can't force them to do it (aside from slashing prices at the end of the year of all your unsold products that people didn't want to buy). It should be a "pull" relationship, not a "push". As far as I can tell, none of the Japanese bike manufacturers realizes this. The Europeans seem to have figured it out, at least to some extent.
