Norton goes bankrupt

[Mad Mike]

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We used to pronounce it 'Puke'.

My uncle had one, he prounced it “Push”, ‘cause that’s how he got it home most of the time.

 

[TK4]

Norton Motorcycles – was it a fraud from the start? Part one | SuperBike Magazine

You’re about to read the first in a series of interviews relating to the Norton story. The story is not a good one for the UK motorcycle industry.

www.superbike.co.uk

 

[TwistedKestrel]

Here we go again boys

India's TVS Motor snaps up British brand Norton Motorcycles

India's third-largest motorbike manufacturer TVS Motor <TVSM.NS> has sealed a $20 million deal to buy British brand Norton Motorcycles as part of a distressed sale.

www.reuters.com

 

[boyoboy]

20 million.
I would think the value for that is simply the name norton. not much else.

 

[Trials]

Norton and the classic logo beats the heck out of TVS

 

[boyoboy]

would love to see them put out a classic look 500 single with 40 rwhp. at 3999$

 

[bigpoppa]

I feel like the indians just want to buy up every old british brand as some sort of payback for colonialism (Jaguar, RE, and now norton)

 

[Roadghost]

I feel like the indians just want to buy up every old british brand as some sort of payback for colonialism (Jaguar, RE, and now norton)

The British brands are seen as prestige items in India just like anywhere else. Nobody should deny that Norton, Triumph and Royal Enfield all had deep-rooted followings the world over being 100 year old marques. A lot of that brand value exists, as can be seen by the rapid rise of Triumph sales the world over. All that was really missing from British motorcycles is competent management and adequate investment. If the Indians can make a go of it more power to them.

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