First one, I believe.
I'm not too confident about comms manufacturers branching out and making safety gear. It may be a good helmet, but since this is a first effort, would rather early adopters and reviewers test it out before I do.
Sena also makes motorcycle helmets:
Sena's motorcycle Bluetooth communication devices and video imaging systems are designed to inspire your pursuit of adventure. Find out how here.
www.sena.com
I don't think I've ever seen anyone wear one.
Personally, I prefer the ability to use and upgrade comms tech into the helmet of my choice, not have it integrated. A couple of years ago, I made the switch from Sena to Cardo. I have several helmets, and all I had to do was change out the speaker/mic and mounting bracket on each. A Sena or Cardo-specific helmet would want to lock you into their eco-system so the comms integration would be more difficult to rip out and replace.
Also, when the new version of the comms technology comes out, you may be forced into upgrading the helmet if it's more than just a firmware update (like new form-factor with new buttons or dials).
I'd prefer the option to separate out the comms from the helmet. Just my own personal preference. I know a few people who like the sleek, integrated look.