The old Hesketh bike was no big deal, just expensive and exclusive.
Here's the story:
http://www.odd-bike.com/2012/11/hesketh-v1000-immortal-aristocratic.html
They went broke in 1982 after selling 139 bikes (to Teddy's friends).
They came back, went broke again in 1984 after selling 40 bikes. Small wonder:
At that point, Teddy Hesketh gave up.
But, it just would not die, someone else bought the brand, and made the Vortan
Went broke AGAIN. Then someone else bought the brand , again, and re-released the original V1000 (hoping to build on sales of 139????)
And this is yet another attempt to sell more than 140 bikes.
This is a bunch of wealthy men burning money.