I take their ad to show that as a female rider/racer, I am not taken seriously. After seeing that ad, I'll take my money elsewhere, and advise others to do the same.
It's sad that their peer pressure tactics probably worked on someone who will get on a bike that they can't handle, and either hurt or kill themselves, or other people.
But some say it's just a "funny" ad right? The possible ramifications though, not so funny. The disrespect for female riders, not so funny.
And ffs on top of all that, that whole " priceless" Mastercard rip off ad format is SO ridiculously lame and overdone!!!!!!!!!!!!!!!!