I'm afraid you have a case of Oldguyitis, and I think it's acute. Unfortunately the disease is incurable, but we can treat the symptoms.
Look, I get what you’re saying about “Oldguyitis,” but let’s be honest—the issue is way bigger than a few of us being grumpy about technology or price tags. The sport isn’t just evolving… it’s shrinking, and the industry is doing very little to stop the bleed.
The sport is catering more and more to older riders—because that’s all that’s left.
Manufacturers have leaned so hard into the 45+ market that they’ve forgotten the basics: if you want a sport to survive, you need new blood. Instead, we’re getting machines targeted at riders trying to relive the bikes of their youth—except their youth was built on simple, affordable machines, not 30-grand rolling iPads.
Every year there are fewer young riders.
Why?
- Cost is insane. Even the “entry bikes” aren’t entry-level anymore.
- Lifestyle has changed. Everyone’s glued to TikTok, Reddit, Discord, YouTube—anywhere but outside.
- Traffic is brutal, insurance is brutal, housing is brutal. Riding is becoming a luxury, not a gateway.
- Manufacturers don’t market to youth—just to the guys with equity and knee braces.
Why? Because it looked like the bike of their youth and sat at a price point that made an impulse buy easy. I almost bought one!
That says everything: the bikes meant for young riders are getting scooped up by the same aging demographic the industry keeps chasing.
DIY culture is dying for the same reason.
Yeah, some of us wrench. Oil changes, filters, pads—fine. But beyond that?
Manufacturers have locked the gates:
- Dealer-only diagnostic tools
- Dealer-only ECU access
- Dealer-only service procedures
- Manuals restricted or paywalled to death
You say “we’re not the most important customers anymore.”
I’d argue we’re the only ones left.
The industry didn’t lose young riders because old riders exist— the industry lost young riders because it priced them out, ignored them, and then doubled down.
Now they’re stuck relying on the same aging clients until the well runs dry.
Is there still fun in the sport? Sure. But fun doesn’t negate the bigger trend.
You’ve found your pocket of good service and a decent deal—that’s great. Seriously. But that doesn’t change the reality that shops are closing, service quality is inconsistent, and the barrier to entry for new riders is higher than ever.
I’m not saying the sport is dead. I’m saying if nothing changes, we’re going to wake up one day and realize it’s been quietly drained from the inside out.
And at that point, no amount of nostalgia bikes or 30k luxo-adventures will save it.
