When I was a kid I wanted a Harley. I got older and the Japanese bikes were more reliable, but didn't look as nice. Then Honda redesigned the Shadow in 1995 and wow. Japanese reliability with Harley styling. Now Harley wants to sell me Japanese styling with Harley unpredictability? And charge me a premium? No thanks.
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So why dump Buell? I may have entertained the idea of one day moving to a Harley in years past, but no longer. Particularly when I walk into a dealership and have to hunt trough a sea of merchandise to even find the bikes. More image than substance.
Most people don't realize that HD received a gigantic bail-out on a similar scope that GM did when the economy had that correction/crash a few years ago. As part of the restructuring they had to shutter Buell, even though they were the only money making division in the entire Motor Company.
The story is this. When Harley appointed the now current CEO several years ago, he looked at the all the business units and one thing was absolutely clear: The ROI on producing HD's is FAR greater than the ROI on producing Buells. The question was then, why spend money on Buell when the return for every dollar invested is greater when spent on the Harley-Davidson brand? So,they shut down Buell and sold MV Augusta (that they basically just bought and did nothing with and focused on HDs. Some people then say,"well why didn't HD just sell Buell instead of shutting it down?" The answer there is that Buell uses the same distributon network as HD and they did not want to open that up to any other company that could of bought buell.
The story is this. When Harley appointed the now current CEO several years ago, he looked at the all the business units and one thing was absolutely clear: The ROI on producing HD's is FAR greater than the ROI on producing Buells. The question was then, why spend money on Buell when the return for every dollar invested is greater when spent on the Harley-Davidson brand? So,they shut down Buell and sold MV Augusta (that they basically just bought and did nothing with and focused on HDs. Some people then say,"well why didn't HD just sell Buell instead of shutting it down?" The answer there is that Buell uses the same distributon network as HD and they did not want to open that up to any other company that could of bought buell.
No, it doesn't. 44 ft lbs torque. 58 hp is what was dyno tested.
The young guys now will eventually get into the big boy Harley bikes.
How many older people do you see still bent over a crotch rocket?
First time I've heard that particular version of events![]()
Here ya go. 2.3 BILLION dollars from the US Government.
http://www.motorcycle-usa.com/568/8...ey-Davidson-Loaned--2-3-Billion-from-Fed.aspx
I read it somewhere that Buell was making money, albeit a tiny amount (under $250K a year profit). Unfortunately, I can't seem to find it at the moment. Oh well, no big deal. Company is done and over with. Used to have an 1125r that I loved until it was ran over while parked.
I wouldn't count on that. You can count on me never, ever buying any traditional H-D product ... largely because you can count on me never, ever buying a traditional cruiser-type motorcycle of any brand. I won't tolerate the engineering compromises that have been made in the name of appearance.
^ Yep ... motorcycles are an emotional purchase, and people don't always do what makes sense.
Here ya go. 2.3 BILLION dollars from the US Government.
http://www.motorcycle-usa.com/568/8...ey-Davidson-Loaned--2-3-Billion-from-Fed.aspx
I read it somewhere that Buell was making money, albeit a tiny amount (under $250K a year profit). Unfortunately, I can't seem to find it at the moment. Oh well, no big deal. Company is done and over with. Used to have an 1125r that I loved until it was ran over while parked.
are you sure? watch the video between 50 seconds and 56 seconds...
he says 44 horsepower and 41mpg