REV'IT! at Canadian Tire

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That's a $300 mesh jacket here in Aus. I have the mesh pants which I quite like given the heat here. I had a problem with the stitching which they replaced right quick under their 2 year warranty. The model was discontinued.
Same problem developed but did not pursue....I just live with it.

Scored a pair of their discontinued Sand gloves for $50 in what appeared to be OEM retail packaging which are very well made....more than I need but feel secure in them.
I'm still unsure if knock off or not ...for $50 all in shipped they are solid value against the $173 retail here. I do wonder how these large scale brand names move out last years models. :unsure:
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The pants feel light and I also replaced the armour with CE2.
www.revitaustralia.com.au

REV'IT! Australia

Quality Motorcycle Accessories designed for the avid adventurist, urban commuter or track day enthusiast. Purpose built for your riding needs! Live your passion through our collection.
www.revitaustralia.com.au www.revitaustralia.com.au
I watched a tour Noraly did if the facility in Netherlands and quite impressed with their tech effort.

Certainly more durable than the heavily discounted HWK brand where stitching feel apart ....HWK did refund under warranty tho.
 
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250R-ICE said:
Just an FYI . I also recently purchased the Rev IT Elcipse 2 mesh jacket. Not from CDN Tire. It doesn't come with the back protector. I purchased the one from Rev IT separately. So there is some added cost.
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I purchased the jacket today, seems of good quality. Same no back armour
 
The crotch seams in my Rev'it mesh pants started to fail. Lots of stress at that point. I just darned the crap out of the area on the sewing machine. Yes, I bonded the outer and the inner layers, but solved the problem.
 
ToSlow said:
Yeah, i took the armour out. Was in the shoulders and elbows
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Wow! I have that blue armour in one of my Rev'it jackets and I really like it.


Aens said:
It honestly looks like a blank. Has most of Rev'it's general design queues from their current street textile line, just missing all of the styling. Like as if someone thought there was an ODM (original design manufacturer) market for motorcycle jackets, massively overstocked it and then CT got it on deep discount.
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Street765 said:
I suspect they are budget offerings made specifically for Canadian Tire.

Similar to how brands have Costco specific items (i.e. clothes) manufactured to a lower price point.
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From a business perspective, it's really interesting to analyze when a brand decides to accept or decline a special order (which seems to be one of the considerations behind Rev'it's current lineup at CT).

The brand not only has to consider the financial implications but also the qualitative ones. For example, how would existing customers perceive that decision? Some might even ask why they paid more for the regular product than someone placing a special order. The analysis also needs to account for the possibility that the brand could lose a portion of its customer base because of that decision.

All in all, I'll probably pick up one of these jackets for my wife. She doesn't have a mesh jacket yet, I like materials, feel and finish of the two Rev'it riding jackets my wife and I currenltly own, thus this seems like a good option.
 
85K100 said:
The crotch seams in my Rev'it mesh pants started to fail. Lots of stress at that point. I just darned the crap out of the area on the sewing machine. Yes, I bonded the outer and the inner layers, but solved the problem.
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Not having a sewing machine or the skills to use it I put up with the minor additional airflow. I wear padded motorcycle shorts anyways.
I see some of their more expensive pants have reinforcement there so they must know it's a weak area. Warranty girl claimed mine was the only claim :rolleyes:
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PacoT said:
Wow! I have that blue armour in one of my Rev'it jackets and I really like it.





From a business perspective, it's really interesting to analyze when a brand decides to accept or decline a special order (which seems to be one of the considerations behind Rev'it's current lineup at CT).

The brand not only has to consider the financial implications but also the qualitative ones. For example, how would existing customers perceive that decision? Some might even ask why they paid more for the regular product than someone placing a special order. The analysis also needs to account for the possibility that the brand could lose a portion of its customer base because of that decision.

All in all, I'll probably pick up one of these jackets for my wife. She doesn't have a mesh jacket yet, I like materials, feel and finish of the two Rev'it riding jackets my wife and I currenltly own, thus this seems like a good option.
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To me it’s a smart decision. The market for MC gear in Canada is relatively small, manufacturers require a middleman (distributor) to facilitate sales and fulfillment to small dealers - this adds cost as the disty makes a margin and and often carries additional cost of sales (coop, writedowns on slow movers, and other selling costs), and 2 tiers of fulfillment.

Large retailers buy volume, cut out the middleman, reduce fulfillment costs and take smaller selling margins than specialty dealers.

All this can lead to reduced selling costs, bigger volume and profit for manufacturers, and cheaper prices for consumers.

But there is risk. If sales are driven by the brand, then it can work. If they are driven by specialty dealers, it can flop as dealers will drop products like a hot potato once they are forced to compete with big boxes. If it flops, the manufacturer risks tremendous market share losses.

At the CT price point of $129 I’ll bet they sell more of these jackets thru a month long promo than they would Canada wide in a year thru 2-tier distribution.

I ordered one, another fellow here ordered one - anybody reading this buy a Rev’It Eclipse 2 in the last year thru a MC dealer?
 
I’ll get an opportunity to try it out tomorrow, hopefully it exceeds expectations 👍
 
Mad Mike said:
At the CT price point of $129 I’ll bet they sell more of these jackets thru a month long promo than they would Canada wide in a year thru 2-tier distribution.

I ordered one, another fellow here ordered one - anybody reading this buy a Rev’It Eclipse 2 in the last year thru a MC dealer?
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What’s their profit margin though? And what does that do to the brand? The Eclipse was at the bottom of the REV-IT price list, but the brand attaches to the entire product line and they have a lot of much more expensive products that might be adversely affected.

Are people going to be as willing to spend premium dollars for a brand that the plebes are buying at Crappy Tire?

Time will tell. Maybe they had a bunch of surplus inventory they had to dump. Even then, it is not uncommon for premium brands to destroy excess inventory to prevent brand devaluation.
 
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