It's called "backin' it in." Sort of a take on drifting with much controversy in the racing world. Some of the pros do it as it feels right (and looks quite cool too). Others will say it slows you down as if you're going sideways, you're not going forwards.
My understanding of backing it in was when the rear goes off axis from the front tire on corner entry, the spin-out on exit usually goes hand in hand with "powerslide" terminology. You never hear "oh he almost highsided from backing it in".
Regardless, Suzuki may have the advertisements but the company isn't actually doing that well http://www.asphaltandrubber.com/news/suzuki-motor-america-dealership-cuts/.