please don't let this be the next colored LED bike craze

Being able to produce an obscene image to idiots on the road, via wheel LEDs, intrigues me though.
 
Not sure if this is the same thing, but there is something like this on kick starter for bicycles. A pretty neato thing in my opinion, but definitely not something I would ever put on any mode of transportation I own.
 
More roadgoing distractions. Great.

You could change the rims on your car with an app download.
 
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