You've got to love these commercials masquerading as short films. Almost no idea what the commercial is for the whole way through, you're just watching the movie. It almost always pulls at your heart strings in some way. Then, at the end, they give you the company name so you will make the connection: Feel good story + This Company = somewhere I should spend my money!
It reminds me of the one about 5 Asian guys in their 80's who get back in shape and ride motorcycles again. Turns out the whole thing is for an investment company or something.