Honda's losses..
- Thread starter Gaoler
- Start date
EV market seems to have plateaued and is declining fast.
Wonder what that means for brands like Jaguar who have bet the farm on EV (and questionable marketing tactics)...
www.caranddriver.com
Wonder what that means for brands like Jaguar who have bet the farm on EV (and questionable marketing tactics)...
Jaguar Revealed the Name of Its Upcoming Electric Four-Door GT, and It's Pretty Uninspired
The Jaguar EV will be revealed later this year, making over 986 horsepower and 958 pound-feet of torque from a tri-motor powertrain.
www.caranddriver.com
Same reason Suzuki has opted to focus on the smaller displacement market for sales. Honda can absorb this and move forward. Sales of larger sized motorcycles isn't great for any of the manufacturers which has me a bit torn on buying any new toys (I bought a Victory and they stopped making them, now have a second KTM and look where they are now).
As for Jag, well I dunno what they're shooting for in terms of demographic but it's not the same one's Honda are looking at with their $50k EV commuter cars. Luxury/supercar EV/Hybrids seem to be doing just fine with many selling out. I'm guessing that's where LMR is aiming but I could be wrong. Porsche pulled back on the EV/hybrid cars but still made it known they will have these models/options in the near future.
As for Jag, well I dunno what they're shooting for in terms of demographic but it's not the same one's Honda are looking at with their $50k EV commuter cars. Luxury/supercar EV/Hybrids seem to be doing just fine with many selling out. I'm guessing that's where LMR is aiming but I could be wrong. Porsche pulled back on the EV/hybrid cars but still made it known they will have these models/options in the near future.
That Taycan was quite the fustercluck when it first launched. Just about bankrupted the company.
I think the ev market will come back strong just as the legacy companies are decided to exit it.EV market seems to have plateaued and is declining fast.
Wonder what that means for brands like Jaguar who have bet the farm on EV (and questionable marketing tactics)...
Jaguar Revealed the Name of Its Upcoming Electric Four-Door GT, and It's Pretty Uninspired
The Jaguar EV will be revealed later this year, making over 986 horsepower and 958 pound-feet of torque from a tri-motor powertrain.
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With gas prices the way they are now, EV is looking quite attractive.
Maybe not for the fun toys, but for a commuter? Fork ya, why not?
MCT
Well-known member
Not when you look at the whole picture.
Out the door price compared to an equivalent ICE vehicle. I've done the numbers and even allowed the $5K rebate on the EV.
Insurance costs. I've done the numbers.
Pathetic resale value after a few years.
And one factor many miss, they are not that clean from mining to disposal.
And I do not want to wait more than 5 minutes to fill it from near empty to full.
EVs belong in city delivery vehicles like that Purolator truck I saw.
MCT
Well-known member
As for the high gas prices, I have not seen any gas stations with a sign stating "Out Of Gas Due To Fuel Shortages".
I remember my suppy and demand curves in economics. It looks like we have plenty of supply as we have always had, so what is it with the gas pricing or is that another scare tactic due to Iran they are using since the scare tactic of some BS pandemic would no longer work.
I remember my suppy and demand curves in economics. It looks like we have plenty of supply as we have always had, so what is it with the gas pricing or is that another scare tactic due to Iran they are using since the scare tactic of some BS pandemic would no longer work.
This thread took a bizarre turn...
IBTL!
ohwaitaminnit...
IBTL!
ohwaitaminnit...
sburns
Well-known member
They were always a motorcycle company first.
On a somewhat related note, when my kid started learning recorder at school, the teacher pleaded with parents to buy one from a music store. Yamaha recorders are <$15 and sound much much better than dollar store recorders.
Dirty Frank
Well-known member
As hard as it is to believe the Japanese manufactures were pricing their Canadian stock among the cheapest in the world market. In the early 2000's this small Windsor shop Power cycle was the highest volume Suzuki motorcycle dealer in Canada mostly based on American clientele buying busa's.
With the currency exchange they were several thousand less when bought here.
With the currency exchange they were several thousand less when bought here.
M
Kawasaki: I think we can help you with that.
Me: Man , I sure could use a really big container ship right now and maybe a couple of tunnel boring machines too.
Kawasaki: I think we can help you with that.
I'm glad the numbers work for your driving pattern but the battery cost premium doesn't fit my situation. Get the battery cost down to a couple of thousand and I might switch.
How expensive are EVs to manufacture?
Development costs have to be high, not only the battery tech but the machinery to build the batteries is in flux.
By comparison, development costs for a 2027 Honda Cub is a safety sticker in the 204th world dialect, formerly not covered.
There's a catch 22 budget situation when a manufacturer has to sell products that are still being developed. Buyers don't want to end up with the end of the line products when a month later they get something better.
Manufacturers need to show off R&D gains in performance not yet street proven. It shows initiative but do buyers defer ordering what is soon to become new-old-stock, waiting for the latest and greatest?
Start up investors want risk money ROIs.
What does a product really cost to make? How much of the price is marketing, advertising and embellishment compared to a generic product. If you don't like paying near $2.00 a liter for gas be thankful your car doesn't run on bottled water at up to $5.00 a liter.
Over zealous governments, willing to throw billions into the air to attract industry, don't help stable growth. Why fix the boat when the government buys you as many bilge pumps as your numbers show are needed. If you make money on the pumps it pays to drill more holes in the hull.
The fire risk is diminishing with the certified products.
Range anxiety is mellowing.
Charging is still an issue if ICE is illegal in 10 years. Our infrastructure projects show the incompetence of our system improvements, be they cross town transit or light rail on concentrated parcel of land. Picture delivering power down every street in the country in ten years.
I disagree but that's a long argument.
What is interesting is the market share held by China and the future of EVs (And so many other products) built in North America. A lot of that is price based.
To build a national product it helps to have the natural resources, low labour costs, and reasonable investors.
If you don't have the natural resources you have to master international diplomacy. Got that Donnie?
Cheap labour is a spin off of "reasonable investors", relating to the entire group. You can't have cheap labour if the investors in the food and housing markets want massive ROIs.
Overly high ROI expectations are like slaughtering the goose that lays golden eggs. You need time off from chopping wood to sharpen the ax or build a better one.
Greed hinders long term progress.
Here are my thoughts on EV’s. If 10 people on my street buy an EV and one guy buys an F350 turbo diesel with duellies he has more than cancelled out anything positive that those EV’s are doing. Even the science on how environmentally friendly those EV’s are is somewhat questionable. On a global perspective, I can tell you that about 80% of the vehicles south of the border are those giant gas guzzling pickup trucks. Canadians buying EV’s and paying a carbon tax is not going to make one bit of difference on a global scale. The obvious solution to me is for consumers to be more realistic about their driving needs , why commute in a truck when a Honda Civic will get the same job done. It doesn’t need to be a d_ck swinging contest to see who can afford to buy/drive the biggest truck. We are being duped with this carbon tax. The question is why. Just follow the money.
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