You missed it again, "this is a place about real people". My last point was about AI, you bet I used it, becuase I knew it would evoke emotion with some and it worked. What I started was how AI is here, its real and to some its emotional. So, yes I agree with you, "forms are a place for human...
Hey Lightcycle — someone had to start this, and it’s a good thing it was me. You knew this was going to happen sooner or later. What’s come out of this post is a reminder that this is a place for real people. This post has evoked some emotion in a few — good! At least it’s not the usual “what do...
What Makes a Bike Great? And Why Do We Ride?
Do we live to ride, or ride to live?
Every rider has answered that question differently at some point.
Some of us ride because the bike is an escape.
Some because it’s a reset button.
Some because it’s the only time in life when the noise finally...
You make solid observations about how life today pulls young riders in a thousand directions, but that’s exactly why the industry is shrinking—not because people suddenly stopped liking motorcycles, but because the gap between “wanting to ride” and “being able to ride” has never been wider...
Well said — and you’re right that motorcycling becomes whatever each of us makes of it. For some it’s transportation, for others a hobby, a lifestyle, or a full-blown identity. No argument there.
But where I’ll add to the conversation is this: while motorcycling is a personal choice, the...
Look, I get what you’re saying about “Oldguyitis,” but let’s be honest—the issue is way bigger than a few of us being grumpy about technology or price tags. The sport isn’t just evolving… it’s shrinking, and the industry is doing very little to stop the bleed.
The sport is catering more and...
The real problem is the massive separation between the business and the sport. Riders care about keeping bikes running. The industry cares about squeezing every possible dollar out of the process. Those two worlds used to overlap—now they barely touch.
We need dealers, whether we like it or...
I never thought I’d say this, but here we are: is it even worth staying in this sport anymore?
One by one, GTA bike shops are shutting their doors. The ones that survive? Half of them act like they’re doing you a favour just by unlocking the door.
Try buying a new bike—good luck. Inventory is...
What we don’t always realize is that it’s been 31 years, and maybe it’s time for a change—a chance to start shifting toward retirement. Switching the business model to track-day operations only effectively turns it into a part-time venture.
More importantly, they have built a customer base...
When it comes to off-road riding, one truth has never changed: power and speed will always win. Not gadgets, not sensors, not “innovation,” and definitely not whatever emissions-driven tech the manufacturers try to dress up as progress.
There’s a reason Yamaha has refused to bolt electric...
When it comes to off-road riding, the king of the woods is—and always has been—the two-stroke. Time after time it proves why: light, snappy, simple, and unbeatable in rocks and ruts. That’s why nearly every hard-enduro rider on the planet chooses one. The handful of four-strokes you see out...
KTM rolled out oil-injection and fuel-injection on their two-strokes, but let’s be honest—it was pushed more by emissions rules than by innovation. TPI was hyped as “the future,” yet riders quickly discovered that the future came with sensors that failed, oil pumps that starved engines, and...
This is old news as almost a year ago Kawasaki said they are bringing back a 2-stroke—great, right? WRONG what I’m hearing, they’re about to ruin it.
First off… oil injection.
Why? Why would they do this? Inject oil? Directly? Like some kind of modern machine? I want to stand at the tailgate at...
Not really. Production is based on an agreed forecast and budget, with terms and decisions approved by all stakeholders since funding is secured upfront from banks. The forecast originates from the sales and marketing teams, starting with the individual sales reps who estimate, "I can sell this...
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