Ducati has figured out how to sell premium product at a premium price ... instead of attempting to chase sales numbers and discounting product in order to achieve it. Better to sell a relatively small number and make a profit on each, than to sell a big number and lose money on each. And yet they still achieved good sales numbers this way ...
Do you really want the base model Panigale V4? No, you want the "S" model with the upgraded suspension (and it doesn't cost
Ducati that much to build in that upgrade). But that's not the one you really want, you want the Speciale (or whatever they happen to call it at the time), with the special paint job. Ka-ching. But no ... you want the limited edition model signed by one of last year's Ducati riders in WorldSBK or MotoGP to park in your collection and not ride it. Or if you are going to race it, you really do want that V4R ... because the others don't conform to the rules (displacement above 1000cc) and the R has useful race goodies on it anyhow.
The Japanese are only just now starting to figure this out. When I bought my beastie (and I can't believe it's been 5 years!!), I had to place an order with substantial money down, and then they built that bike for me, and I got it 5 months later. No bikes sitting around forever in dealer showrooms with discounted prices. No haggling on price - you paid sticker price or you walk away without. Some dealers did special order for themselves, but then it's on the dealer, not the manufacturer. It's still like that now for that model. And the price I paid is cheap compared to what it is now ... which is good on my end because it supports resale value for existing owners.
Do you really want the Yamaha R1S (the price leader)? No, you want the regular one at a higher price ... or the R1M with all the goodies. Interestingly, one very fast racer in CSBK started out with the regular one, not the M, and retrofitted a couple of the M bits and pieces that proved to be useful.
Ducati isn't interested in the price-shoppers.