Motorcycle Survey!

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The marketing efforts are over-the-top too. They shoulda just focused on making a cool bike. Let it sell itself.

Segregating the Scramblers at trade shows also seems like a bad idea. They were by themselves on a slightly raised platform. You're sitting on one of them and all you're thinking is "this isn't really a Ducati, and even they think so".
 
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Completed it. Wasn't sure what they meant by "will this work" with the Scrambler Cafe. Will it work as a cafe? If it's a good cafe. Will it work for getting people to buy the bike? Not one bit.

Also, when I picked the Ducati Scrambler as my favorite out of the options, it had "performance" as a reason to like it twice. Maybe it's just got so much performance it needs the option twice?
 
If the scrambler was 50 pounds lighter and had 20 more horsepower it would be as good as a Street Triple.
 
unL33T said:
Completed it. Wasn't sure what they meant by "will this work" with the Scrambler Cafe. Will it work as a cafe? If it's a good cafe. Will it work for getting people to buy the bike? Not one bit.

Also, when I picked the Ducati Scrambler as my favorite out of the options, it had "performance" as a reason to like it twice. Maybe it's just got so much performance it needs the option twice?
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Thanks for the help! Can I ask why you don't think it would work attracting new customers? Let's say from a point of view of non typical motorcycle consumer. Having a café would possibly educate the general public about motorcycles?

Thanks for bringing the "performance" option to our attention. We are having some technical difficulties.
 
You're not going to win new customers with a dorky looking bike with enough cc to get them bent over by an insurance company. Then for people who actually like bikes, there's no just plain looking styling, it's all over-the-top vinatage/retro/hipster ********. The bones of it looks cool, and I'd get one in black, but only for about half the price.
Sure you're going to sell these to a few dozen of hipsters that will take a couple rides then realize they'd rather pay their Rogers bill and play with Twitter and chain their bike to their dad's Bowflex and that's it. A few of those might discover they actually like riding and go get a real bike (maybe Ducati maybe not).

justin151 said:
Thanks for the help! Can I ask why you don't think it would work attracting new customers? Let's say from a point of view of non typical motorcycle consumer. Having a café would possibly educate the general public about motorcycles?

Thanks for bringing the "performance" option to our attention. We are having some technical difficulties.
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eljay said:
You're not going to win new customers with a dorky looking bike with enough cc to get them bent over by an insurance company. Then for people who actually like bikes, there's no just plain looking styling, it's all over-the-top vinatage/retro/hipster ********. The bones of it looks cool, and I'd get one in black, but only for about half the price.
Sure you're going to sell these to a few dozen of hipsters that will take a couple rides then realize they'd rather pay their Rogers bill and play with Twitter and chain their bike to their dad's Bowflex and that's it. A few of those might discover they actually like riding and go get a real bike (maybe Ducati maybe not).
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Making it your own is what it's all about. The fact the personalisation is the difference Scrambler has.
 
justin151 said:
Thanks for the help! Can I ask why you don't think it would work attracting new customers? Let's say from a point of view of non typical motorcycle consumer. Having a café would possibly educate the general public about motorcycles?

Thanks for bringing the "performance" option to our attention. We are having some technical difficulties.
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Because cafe's have nothing to do with motorcycles. People go to a cafe to buy coffee and stuff. Not to learn about motorcycles. If you were teaching the general public about motorcycles that's also not going to help sell the Scrambler since the first piece of advice would have to be, "Do not buy this bike." It's not a beginner bike by any definition.
 
People will not go to a Scrambler Cafe because it's a sh1tty, patronizing, overblown corporate initiative. Your target audience is allergic to the whole thing.

Just sell the frickin' bike and stop trying to fabricate a #lifestyle.
 
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Were not saying a Café is a place to go a buy a motorcycle in any respect. But the more you are surrounded by things, and even being in the same room will make you learn. Why do you say it's not a beginner bike? Yes it has a larger 800cc engine, but it is very easy to drive. Not like the other more powerful Ducati's. There have been many women who have come in to ride the Scrambler without having any previous experience on a motorcycle and have done very well. In my own opinion not coming from Ducati, just on that size bike in general, you have the capability to learn but also grow into. With smaller sized bikes, you are outgrowing them in a year or two max.
 
Maybe instead of arguing with people that know about motorcycles, why don't you go lobby the province to make insurance affordable enough that a beginner could consider buying your lifestyle. No amount of fashion will save you. Insurance is a massive variable in the function of operating a motorcycle, prohibitively so even at much lower cc for your target market. You're barking up the wrong tree. Most people here don't want sit at a Scrambler cafe anymore than the twats hanging out at the Apple store. Unless you plant a location at LnL or in Port Credit to capture the accidental tourist, you're just competing with 100s of Tim Horton's and your own dealers.
If you're already emotionally invested in this, stop talking, go ahead and let it fail so you can learn the hard way. Or you can learn from what people tell you.

justin151 said:
Were not saying a Café is a place to go a buy a motorcycle in any respect. But the more you are surrounded by things, and even being in the same room will make you learn. Why do you say it's not a beginner bike? Yes it has a larger 800cc engine, but it is very easy to drive. Not like the other more powerful Ducati's. There have been many women who have come in to ride the Scrambler without having any previous experience on a motorcycle and have done very well. In my own opinion not coming from Ducati, just on that size bike in general, you have the capability to learn but also grow into. With smaller sized bikes, you are outgrowing them in a year or two max.
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Wow really a 800cc IS a beginners bike??? Then why not a litre? Hell if you don't want to "outgrow" your beginner bike maybe just get a Boss???? LOL

An 800CC bike is NOT a beginner bike, (at least by an reasonable persons standards). Maybe a 500cc, but with insurance being what it is for young riders likely a 125 - 300 is more reasonable. Sure they MAY outgrow it in a year or two but that is why it is a BEGINNER bike. Beginner being something you BEGIN with not something your buying for the next 10 seasons.

You and ducati really aren't doing well. This "survey" was at best an ill concieved endeavour. The "cafe" even more so. People go to hipster place not to "learn" about motorcycles, but to be "seen" there, and pretend they are cool and hip. Feel free to tell us, WHO is going to "teach" them about bikes at this cafe? Hopefully it won't be people who think the scrambler is a beginner bike..lol

justin151 said:
Were not saying a Café is a place to go a buy a motorcycle in any respect. But the more you are surrounded by things, and even being in the same room will make you learn. Why do you say it's not a beginner bike? Yes it has a larger 800cc engine, but it is very easy to drive. Not like the other more powerful Ducati's. There have been many women who have come in to ride the Scrambler without having any previous experience on a motorcycle and have done very well. In my own opinion not coming from Ducati, just on that size bike in general, you have the capability to learn but also grow into. With smaller sized bikes, you are outgrowing them in a year or two max.
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I am not arguing with anyone, I am creating conversation which is happening right now. For the insurance, I completely agree with you, for the younger riders an 800cc would be crazy on insurance. When I am saying younger, I mean younger in terms of Ducati which has an average age in the 40's. Possibly the late 20's and 30's would be an appropriate market.
 
justin151 said:
Were not saying a Café is a place to go a buy a motorcycle in any respect. But the more you are surrounded by things, and even being in the same room will make you learn. Why do you say it's not a beginner bike? Yes it has a larger 800cc engine, but it is very easy to drive. Not like the other more powerful Ducati's. There have been many women who have come in to ride the Scrambler without having any previous experience on a motorcycle and have done very well. In my own opinion not coming from Ducati, just on that size bike in general, you have the capability to learn but also grow into. With smaller sized bikes, you are outgrowing them in a year or two max.
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It's about 6x higher CC than it should be for a beginner, about 9x too expensive for a beginner bike, and insurance is going to be about 10x too high for a beginner. No, I won't outgrow something smaller than 800cc. I've been riding for 6 years and I went from a 650 to a 125 last year. With our crazy stunting and racing laws anything beyond 600 is just serious overkill on public roads. I can see the desire for one but by no means do you need something like that. By that logic everyone should be driving Ferrari's because their Civic would just be too boring to stand.

If you really want to get people to buy your bike, start your own insurance company offering super low rates to anyone that buys your bike.

When I see random cars parked around various business venues does it make me want to buy that car? No. Because I know about cars and it's likely the same boring FWD thing everyone has. What sells me a bike is if you make a bike I want to buy. Sticking a bike I don't actually want all over the place isn't going to make me want to buy it.

It's just my opinion. Maybe your marketing gimmick will work on other sheeple and I'm completely wrong.
 
Like stated above, not necessarily early 20 year olds but someone in their 30's. Everyone is different especially when it comes to riding abilities etc. I have seen some customers struggle with 125cc and I have seen some you wouldn't imagine on a bike comfortably riding 1000cc plus monster. Everyone is different, and if you ever get the chance to ride a scrambler, give it a try and you will see why the 800cc is not as scary as it looks. It is very easy to ride, especially in comparison to other Ducati models. I completely understand your insurance points, but younger meaning 28-35, they shouldn't have anywhere near the issues as the real young drivers. Again, depends on where you are from too. Each country has completely different laws and regulations.
 
justin151 said:
Like stated above, not necessarily early 20 year olds but someone in their 30's. Everyone is different especially when it comes to riding abilities etc. I have seen some customers struggle with 125cc and I have seen some you wouldn't imagine on a bike comfortably riding 1000cc plus monster. Everyone is different, and if you ever get the chance to ride a scrambler, give it a try and you will see why the 800cc is not as scary as it looks. It is very easy to ride, especially in comparison to other Ducati models. I completely understand your insurance points, but younger meaning 28-35, they shouldn't have anywhere near the issues as the real young drivers. Again, depends on where you are from too. Each country has completely different laws and regulations.
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I'm 30 and 800cc is too expensive for me. But 3 vehicles in downtown Toronto is expensive for anyone. You're not going to convince me that an 800c scrambler is a good first bike for anyone, regardless of age.

I fail to see what the laws and regulations in other countries has to do with a cafe in Ontario. Anyway, I'm done with this thread since you seem more interested in trying to convince people that this weird cafe is a great idea and that the Scrambler is a beginner bike than receiving feedback.
 
I'm 37 and I didn't buy a Ducati because I don't want to pay the insurance. I was a hair away from pulling the trigger on a beauty of a 2010 monster last week. I balked at the long run costs. Purchase price was a steal (I think because it's hitting the expensive maintenance phase, like most Ducs around that age). Same story on a 'motard last year. Insurance was too retarded.

Monster or Hypermotard are exactly types that I want, but my insurance quotes were ridiculous, way more than my ZX6R which I thought was already ridiculous. I went to one of your smarter competitors from Japan.
So good luck selling the lifestyle. At some point the owner decides having a worry free bike is more valuable than having a dormant lifestyle chained up in the garage. You've got a lot of hope for selling an 800cc bike that should be 4 or 500cc.
 
Café was not just for Ontario! Anywhere in the world is what we are looking for insight on.

I am receiving feedback. I am just continuing the conversations going!
 
Matt Rain said:
I filled it out.

Everything about the Ducati Scrambler feels low-rent and overly corporate.
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Audi effect. They want a sales hit like the Monsters, but the Scrambler idea is frankly the domain of hipsters who watch too many Steve McQueen racing videos, or older guys who actually did desert racing, which is difficult to do any more.
Massive marketing push and they are really trying to sell lifestyle, i.e. like Harley.
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