My Harley friend just texted me that they are closing shop June 30. Anyone else heard this? Seems to me like it is a fairly large operation.
Blackbridge Harley
- Thread starter Lash
- Start date
They publicly announced it. Door locked, appointments only starting today. It sounds like they don't plan on disappearing but maybe losing the moco badging.
Rockys is gone too in the same announcement.
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Rockys is gone too in the same announcement.
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Dirty Frank
Well-known member
More like pricing yourself out of the market with a diminishing demographic makes for lean times.
A buddy of mine was sent this:
To Our Riding Family,
After years of building community, culture, and memories on two wheels, Blackbridge Harley-Davidson will cease operations effective June 30, 2025.
This was not an easy decision—but it is a deliberate one. Mounting economic pressures, a declining retail landscape, and ongoing instability in the industry have made it impossible to continue in a way that honours the values we’ve built this business on.
We’re proud to have served as a multi-rooftop, independent dealer group that led with passion, not just product. And we’re especially proud of our crew, our customers, and the riding culture we’ve helped nurture. We put it all on the line and we would do it again.
As of end of day Thursday, June 12, our doors will close to the public and we will shift to appointment-only operations to responsibly support customers through this transition.
This is not the end of the road—it’s just the end of our time riding this particular route.
With heartfelt thanks,
YOUR BBHD Team
To Our Riding Family,
After years of building community, culture, and memories on two wheels, Blackbridge Harley-Davidson will cease operations effective June 30, 2025.
This was not an easy decision—but it is a deliberate one. Mounting economic pressures, a declining retail landscape, and ongoing instability in the industry have made it impossible to continue in a way that honours the values we’ve built this business on.
We’re proud to have served as a multi-rooftop, independent dealer group that led with passion, not just product. And we’re especially proud of our crew, our customers, and the riding culture we’ve helped nurture. We put it all on the line and we would do it again.
As of end of day Thursday, June 12, our doors will close to the public and we will shift to appointment-only operations to responsibly support customers through this transition.
This is not the end of the road—it’s just the end of our time riding this particular route.
With heartfelt thanks,
YOUR BBHD Team
I wonder if they secured another manufacturer?
POWERMAN
Well-known member
Curious - what are you referring to?
I agree their new bikes are outrageously expensive, but I still see lots of HD's farting their way along Hwy. 2 in front of our farm here in Port Hope. They're pretty much all older ones though, primarily touring models, heritage soft tail and road kings. I've never seen a new sportster or a new softtail model on the road. I'm sure there's some but they seem scarce. On a brand by brand basis I bet I see more HD's than any other out here, or maybe they're so distinctive yet common I just notice them more.
Dirty Frank
Well-known member
As much as i hate to get satisfaction from business failures there is some in seeing the motor co's lifestyle boutiques outlets floundering after seeing how they treated all the legacy mostly family shops that kept them afloat for so long in the early 2000's
They simply screwed over a lot of good people.
They simply screwed over a lot of good people.
They have nobody else to blame except themselves for all the reasons that have been well documented for the last 10 years here and elsewhere online, which we all know of.
Not in the way he anticipated. This was supposed to "make american companies great again" yadda yadda, but in many cases it's doing the exact opposite, and Harley is a great example of that.
Harley Pulls Guidance Amid Tariff Worries as Sales Tumble
Harley-Davidson Inc. withdrew its 2025 outlook, citing a lack of clarity around US trade policy and weakening economic conditions. It also plans to halt additional …
financialpost.com
Indian should be careful about going down the same road at their own peril. I know of at least one mom and pop shop that was an official Polaris dealer, and over the years of having delivered there when they were still a dealer, one of the guys I chatted with alluded to the fact that they were interested in carrying Indian motorcycles back when the brand was in the midst of it's resurgence, but Polaris demanded that they basically built a new boutique dealership in order to be allowed to sell them - they had Victory's but I guess the bar was much lower for that name brand. More or less their oldschool dealership wasn't fancy enough to be allowed to carry the Indian brand. Now they're not even an official Polaris dealer anymore. Meanwhile Polaris industries isn't doing so great (particularly the snowmobile side for obvious reasons) and their stock is down ~50% from it's all time high.
In short, in 5-10 years they might be in the same boat as Harley so far as having outpriced themselves and driven out too many smaller dealers for boutique dealers that need massive sales numbers to stay afloat, and then slowly start to disappear.
