Some of you will find this interesting. Neat article on resurgent brands.
http://www.bbc.com/autos/story/20141023-rockets-from-the-crypt
http://www.bbc.com/autos/story/20141023-rockets-from-the-crypt
I don't get the concept of resurrecting a name that most people have never heard of. Indian, Norton and Vincent I can see because they are brands that haven't been obscure for 60-70 years.
Resurgent brand NAMES is more like it.
Its very clever and high end marketing, Matchless, a brand with much success everywhere BUT North America is back as a fashion line of $100 T shirts and $2000 jackets ,like the revival that went through Belstaff, however after launching a jacket line, Matchless will make a limited edition motorbike to go with the coat and gloves.
The exclusivity and obscurity adds to the panache, which equals $$$$
My issue is people buying engines and chassis and slapping a classic name badge on them. The "Brough Superior" Moto2 bike was in no way shape or form made by Brough but instead bought from taylormade and had a Brough sticker slapped on the side.Hmmm ... ok, maybe. In that case there could be an article about resurgent brand names almost every day.
Someone mentioned, Norton, Indian ... that's where the world correctly applies in my opinion.
And I can add T shirts to my never ending collection.