"Harley-Davidson Inc. on Tuesday reported a 40% drop in quarterly profit as global sales of its motorcycles continued to slide.
Revenue fell 9% to $1.2 billion in the third quarter as the Milwaukee-based company retained guidance for shipping 241,000 to 246,000 motorcycles to dealers world-wide in 2017, down 6-8% from last year.
Harley, seeking to grow its customer base, has embarked upon plans to add 2 million new riders in the U.S. over the coming decade, and grow its international business to 50% of its total annual volume. The company is working to expand its appeal to women, minorities, young adults and city dwellers.
The challenge of the targets remained evident in the third quarter. Harley’s U.S. motorcycle sales dipped 8.1% to 41,793, while its international retail sales were off 4.6% to 22,416.
Harley said its U.S. market share increased in the latest quarter and its sales decline wasn’t as steep as the broader industry."
https://www.wsj.com/articles/harley...lide-in-motorcycle-sales-continues-1508244036
Good to see they're "working to expand its appeal to women, minorities, young adults and city dwellers"; their traditional demographic are at the age now where they're leaving bikes or dying off. Wonder what's in the product pipeline; a V-twin tiddler or will they move away from that architecture whilst going after chicks and urbanites such as trendy-beard metrosexuals and cell-phone zombies?
Revenue fell 9% to $1.2 billion in the third quarter as the Milwaukee-based company retained guidance for shipping 241,000 to 246,000 motorcycles to dealers world-wide in 2017, down 6-8% from last year.
Harley, seeking to grow its customer base, has embarked upon plans to add 2 million new riders in the U.S. over the coming decade, and grow its international business to 50% of its total annual volume. The company is working to expand its appeal to women, minorities, young adults and city dwellers.
The challenge of the targets remained evident in the third quarter. Harley’s U.S. motorcycle sales dipped 8.1% to 41,793, while its international retail sales were off 4.6% to 22,416.
Harley said its U.S. market share increased in the latest quarter and its sales decline wasn’t as steep as the broader industry."
https://www.wsj.com/articles/harley...lide-in-motorcycle-sales-continues-1508244036
Good to see they're "working to expand its appeal to women, minorities, young adults and city dwellers"; their traditional demographic are at the age now where they're leaving bikes or dying off. Wonder what's in the product pipeline; a V-twin tiddler or will they move away from that architecture whilst going after chicks and urbanites such as trendy-beard metrosexuals and cell-phone zombies?