Typically when I do oil & filter on the bike or car, I add enough oil to bring it up to the max line, start the engine, and run it until the oil pressure light goes out (typically 1-5 seconds). I then either turn it off or let it run maybe 30 seconds more, then stop the engine, and let it sit for around 5 mins, then I check the oil level again and add what is needed (since the filter absorbed some of the initial fill). Never bothered priming filters...seems easy to make a mess, plus there are pros and cons to both methods (low oil pressure for a few seconds vs potentially circulating unfiltered oil). If it took longer than a few seconds to pump fresh oil into the filter I would do it, but not with how small and quick it is on most cars and bikes today.
Also, when changing an oil filter, a few tips are to coat the gasket (if it is a spin-on) with a bit of fresh or old oil before installing, and although you'll likely need a filter wrench or similar to get it off, put the new one on either only hand tight, or hand tight with a quarter turn of your filter wrench. Any more, and you'll really regret it when it comes time to change your oil again.
Oh, and always remember unless your bike is odd, oil level is always checked with the bike level, and not on the kickstand, or a rear stand. It does make a difference.
