Selling used car: anyone used sellmycar.ca?

Was wondering if anyone's used sellmycar.ca before? Opinions? Friend is trying to sell his car on kijiji, but no luck.

No luck means price is too high for the market. If you go to a middleman, there will be no difference aside from the fact that the middleman will take a chunk out of the profit.
Tell him to lower the price so it's realistic and he will sell.

Alternatively, trade it in. Personally I don't do that because usually I can get more with a private sale but on certain vehicles, trade-ins are not so bad, and at least it's an easy process.

I'm with demonpig. Unless you are trying to sell something incredibly rare (and valuable, I am not talking Raven R6 here, I am talking desmo) in which case someone being paid to market the car can help. Kijiji gets a fair number of views, keep posting at a lower price until you get action.