Everyone skin is different but when you are first growing a beard the itch is a phase most people go through use any beard oil with Jojoba, almond or coconut oils as the base these oils will best be absorbed by your skin the other ingredient you want to see if Vitamin E oil anything else is just window dressing. You can also just buy any of the base oils and vit E oil to it ad bobs your uncle cheap oil.
When your beard is long enough to brush you will want to work in the oil with daily with your hands and then brush it straight down with a boars hair or synthetic beard brush this will give the best control over your beard if like me it natural does not grow straight and thick.
Once established you can continue to use beard oil ,wax or balm to keep it feeling soft and keep the skin moisturized or if you don't feel your skin needs it you can stop its all upto you but it will feel softer and nicer with a good product.
You can just wash with regular hair Shampo but there are also a number of great washes out there that will make you beard hair more manageable. My routine if every day beard Shampo (or special beard soap) and then in winter I use a specialized beard revival product.
Specific recommendations:
Oils and Waxes:
Naked Detroit Beard balm (black tin)
First Olympian oils (really fancy stuff if you can find it)
Make your own oil or wax (bees wax for the wax base)
there is lots of reasonable priced oils on amazon just look for ones with the good based and vit EStyling products
Layrite super hold if you want to twirl the stash
Billy jealousy Bead control for those time sin between cut when its looking a little straggly
Shampoo / Soap
Anything by Blue Beard
Smokey mountain or honest Amish beard soaps
An find a place to have it trimmed professionally and go there once in a while. If you can find a proper barber were their facial hair looks like this and goes cut throat go there its extremely relaxing:
Inky Steve: From the barbers I visit when in Manchester
At the end of the day its your beard play around with products and use what you like not everyone needs them just find a routine and what works and stick with it.
