I also usually stay out of these threads, but that bolded sentence sounds like an appeal to authority fallacy there... they are in the business so they must know more.
What if their real goal is not to increase safety but rather to come up with what appears to be exclusive technology to drive sales and grow their business? This is something for the consumer to figure out -- whether the new technology performs as stated or is a marketing gimmick.
Last time I was looking for a new helmet about a year ago, I just went to Royal D and tried on every helmet that appealed to me. I didn't like some of the features of the more expensive models, like the drop down sun shield. In the end, the helmet that fit me best and felt most comfortable actually turned out to be one of the cheapest they had -- only for me to discover later that it is also a very loud helmet (lets in far too much noise). Next time I go helmet shopping I need to bring in a list of quiet helmets. That Sena helmet in the other thread might be worth considering.