A common thread thru all these new bikes seems to be appeal. I think they're trying to get you, the potential consumer, to imagine yourself riding the product. That's why the onslaught of cool. The relentless never ending tug at your psyche. Market research has shown people like to be admired. Look at my chrome nutz. That sort of thing. Of course what flies in one corner of the hobby/sport/lifestyle/freakshow might not fly in another. Look at my anodized nutz.