While on a 2 week bus tour in Italy with a bunch of Canadians, the couple of soccer fans were complaining about how North Americans don't support/watch soccer. They got the guide to ask who on the bus (43 people) knew who Beckham was. About 3/4 knew. I asked the tour guide to ask how many knew who Valentino Rossi was. No one, aside from the guide, driver, my wife and myself knew.
That's why general public attendance at bike races sucks so bad here. Never mind MotoGP or WSB, did we EVER see stories of the epic Spies/Mladin duels on the US evening news? How about anyone in Toronto that doesn't ride a bike knowing what a Trombino is?
The track-and -field, stick-and-ball sport supporters within news corporations intentionally keep motorsports off the big networks. Here in Hamilton, this reaches back to when Dick Beddoes was the sports director at CHCH. He publicly stated CHCH News would never cover motorsports, and they never have. But until he left the station, you got frequent reports/video coverage of horse racing, Dick's fave. So how many CHCH viewers really gave a crap about horses, except as rose fertilizer generators? So it ain't strictly about ad revenues.
Even SPEED/NASCRAP's success doesn't get stock car racing much news-time, so just having the manufacturers throwing money into advertising doesn't solve this problem. But there's always time to see endless blather about steroids in baseball, football and the Olympics. Congressional hearing and all. If the news orgs wanted to promote a truly "clean" sport, bike racing is it. I can't recall hearing about any major racing star ever testing positive, and they do test.
To paraphrase Macluhan, as a society, we are what we watch... on TV. For the majority of North Americans, if it doesn't appear on the boob tube, it's not real.
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