This is a very dear subject to me. I own a shop where i sell jewellery, the same things happen in our industry I have seen people choose to go online for very small differences in price so i am not surprised and i do not blame them. Its their hard earned money and i would do the same!
Most retailers rip the buyers severly and have been for years. I sell a diamond for $3000 and spence diamonds a supposed wholesaler sells the same for $7000!
So who is at fault? The buyer for not paying agreeing to pay more to support the retailers luxury? Lets be real !
Yes as retailers we have way more costs and yes this is our bread money and we need to make a living... But business is business
The internet is not going away, so you adapt. Swim or drown. What i did 5 years ago was to move into a very cheap low cost location and pinched every penny to bring my operating cost to lowest. Its a shabby place but i still offer the best service and prices so thats all that matters.
My customers come to me cuz not only do because i give them better then internet prices but i also give them service. Thats what a bike shops hotta do too !
Thank GOD i survive. But i am one of the most connected people in our business and i get merchandise for
Way less then others.... others are not surviving. Cuz they refuse to change. I also started selling wholesale direct to the public so i can beat any price on the internet! The idea is you accept change and agree to make less profits and you donwhat you can
i am not greedy i make WAY waaaay less money Then all others in my business but i am on safer ground. I make less then 100k annually. I live in a 180k home with a mortgage, i drive a mitsubishi and my bike is like $2000. I do not mind still i know that what i make is still better then most people out thete but some would think "hey you are rich you sell gold n diamonds" lol but i m not
Bike shops or any shop will need to eventually match internet prices by lowering their operating costs and restructuring their business. Its economic evolution
There u have some very honest input into whats going on in small business world
By the way i will add and say that i know my opinion as stated here is not shared by 95% off other retailers.... So please no hate mail from other shop owners
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